F1

Legacy Lens

Project Description

F1 Legacy Lens is an immersive Paddock Club experience exploring Formula 1’s defining eras. I designed the graphic identity around a bespoke lens concept, blending archival references with a contemporary F1 aesthetic. The experience guides guests through iconic style, cultural moments and championship history.

Client

:

Formula 1

Year

:

2025

Services

:

Experiential Design &

Graphic Design